Absolutely Yes.
I’ve been doing it since 2013.
I read an article the other day of another so-called SEO guru who thinks you need backlinks to out rank your competitors in Local SEO. This could not be further from the truth. People that say this don’t understand white-hat on-page SEO. They don’t understand that Google can track how a user engages with your website.
If the user likes it, than Google likes it.
It really is as simple as that. Am I going to give you all my secrets? Maybe one day, not today. I make a living ranking doing local seo for local businesses, not giving away secrets.
The best advice I can give you is this…
Use what Google gives you and give the user an attention grabbing, simple, clean experience.